Welcome to the Tools of Change Website

Founded on the principles of community-based social marketing.

This site offers specific social marketing tools, case studies, and a planning guide for helping people take actions and adopt habits that promote health, safety and/or sustainability. It will help you include in your programs the best practices of many other programs - practices that have already been successful in changing people's behaviour.

If you think you will be using the site for more than just a quick visit, we suggest that you Create an Account. Accounts are free, and having one will enable you to view the site with a focus on your particular interest areas, save your work automatically between sessions, and print the plans you create on-line.

New to Community-Based Social Marketing? Start learning here »